Step Away From Your Website
Can you see your website through objective eyes? Like most of the work we do, it’s hard to be objective about our own website. We either designed it ourselves, or played a big role in the process. We...
View ArticleTwo visitors, two calls-to-action
Your website can have the world’s most awesome content. But if you’re not giving readers a next step—what’s the point? For a website to work (funnel ideal clients and projects, weed out tire-kickers,...
View ArticleWant a fabulous free report? Here’s how…
What’s for dinner? I don’t really mind. What should a free report be about? Now that’s something I feel strongly about! There are potential clients on your website who are eager for information. If you...
View ArticleWant a rockin’ contact form? Here’s how…
photo from Shutterstock A good contact form can do so much more than get a prospect’s name and phone number. It can help determine if a client and project are a good fit—and reinforce your idealness...
View ArticleDon’t start an email newsletter unless…
A consistent email newsletter can be a wonderful way to engage clients and prospects, and even land new projects! But the key word is consistency. Sending an email newsletter every now and then can...
View ArticleWhat is the difference between a blog and an email newsletter?
Join Marketing Mentor founder Ilise Benun and her cadre of small business and freelancing experts for a crash-course in business at the Creative Business sessions of HOW Design Live 2015! A blog and an...
View ArticleHow to Make Your Web Site 2015-Ready
A little simplicity, clarity and space to breathe seem like great ways to approach a new year, don’t they? They’re also super-relevant ways to approach web design that looks like it belongs in this...
View ArticleGive me your best number…
I love recapping a year in numbers. There’s something about fitting a whole year into a neat little blog post that makes me feel like anything is possible. In my latest post, I shared my favorite...
View ArticleHow to Build Your Email List
I’ve learned from experience that the best way to build an email list of my ideal prospects is to offer a “free report” on my homepage in exchange for their email address. What? You don’t know what...
View Article9 Tips for Freelancing and Maternity Leave
Guess who’s due in October? Me. This time, I’m determined to plan maternity leave better than I did last time. When I had my son, Quinn, I learned all too quickly that I can’t do it all. Crummy...
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